LT16 Restaurant required an ongoing creative and digital marketing partner to elevate its brand, increase customer engagement, and drive bookings throughout the year. The objective was to create a consistent, premium brand experience while supporting regular menu launches, seasonal campaigns, and promotional events across both digital and print.
We provided a comprehensive marketing solution, managing the evolution of the LT16 brand through refreshed brand guidelines, logo development, and ongoing website management, including the creation of new landing pages and campaign content. We designed all food and drinks menus, campaign artwork, and in-venue branding while producing continuous social media content through professional photography, videography, and creative design. Alongside organic marketing, we managed targeted Meta advertising campaigns, optimised their Google Business Profile to improve local visibility, coordinated influencer collaborations, and oversaw photo and video shoots to ensure every piece of content reflected the restaurant's premium dining experience.
The Results
The Optical People gained a polished and consistent social media presence that better reflected the premium experience offered within the practice. Through strategic content creation, professional photography and videography, and the successful promotion of their Cartier Showcase Day, the practice increased engagement, strengthened its brand identity, and created high-quality marketing assets that continue to support its ongoing digital presence.
